What Are the Best Free SEO Tools for Small Businesses?

Written By Ben Walsh

Search engine optimisation (SEO) helps businesses rank higher on Google, attract more visitors, and increase sales. Small businesses often have limited budgets, but free SEO tools can provide valuable insights without extra costs.

Keyword Research Tools

Finding the right keywords helps businesses attract the right audience.

  • Google Keyword Planner – Helps identify popular search terms and estimates search volume.

  • Ubersuggest – Provides keyword suggestions, search volume, and SEO difficulty scores.

  • AnswerThePublic – Generates content ideas based on real user search queries.

On-Page SEO Tools

Optimising website content improves rankings and user experience.

  • Yoast SEO (for WordPress) – Analyses content for SEO optimisation and readability.

  • Rank Math – Offers advanced on-page SEO recommendations.

  • Google Search Console – Identifies indexing issues and provides performance reports.

Technical SEO Tools

Technical SEO ensures websites load quickly and function correctly.

  • Google PageSpeed Insights – Measures page speed and suggests improvements.

  • GTmetrix – Provides detailed performance analysis and loading speed recommendations.

  • Screaming Frog SEO Spider (Free Version) – Audits websites for broken links, duplicate content, and missing meta tags.

Backlink Analysis Tools

Backlinks help improve website authority and rankings.

  • Ahrefs Backlink Checker – Shows the top 100 backlinks to any domain.

  • Moz Link Explorer – Provides link analysis and domain authority insights.

  • SEO Review Tools Backlink Checker – Identifies backlinks pointing to a website.

Local SEO Tools

Local SEO helps businesses appear in local search results.

  • Google Business Profile – Essential for managing local search presence.

  • BrightLocal Free Audit – Provides a local SEO performance report.

  • Whitespark’s Local Citation Finder – Helps find local directory listing opportunities.

How MWM Can Help

Modern World Marketing helps businesses use SEO effectively. We provide:

  • SEO Strategy Development – Custom plans for improving search rankings.

  • Content Optimisation – Creating SEO-friendly content that attracts visitors.

  • Website Audits – Identifying technical and on-page SEO issues.

  • Local SEO Support – Improving visibility in local search results.

Contact Us

Ready to take your website’s SEO to the next level? Let us help you get noticed online. Get in touch with Modern World Marketing today!

Our team is ready to answer your questions, discuss your SEO goals, and create a customised plan for success. Don't wait – contact us today!

Ben Walsh
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