Why Is My Business Not Ranking on Google? (And How to Fix It)
Struggling to find your business on Google? If your website isn’t ranking, potential customers aren’t finding you. Here’s why and how to fix it.
Summary
Your business may not rank on Google due to poor SEO, lack of backlinks, technical issues, or missing Google Business Profile optimisation. This guide explains key fixes to improve rankings.
1. Your Website Isn’t Optimised for SEO
Common SEO Issues
No keyword optimisation in page titles, headings, or content.
Missing or weak meta titles and descriptions.
Poor internal linking structure.
Long or unclear URLs.
Fix:
Do keyword research and use relevant keywords.
Improve meta tags.
Use clear H1, H2, and H3 headings.
Keep URLs short and readable.
2. Your Website Lacks High-Quality Content
Why Content Matters
Google ranks useful, well-structured content higher.
Thin or duplicate content can hurt rankings.
Blogs, guides, and FAQs improve visibility.
Fix:
Publish high-quality, useful content.
Update old pages with new insights.
Answer customer questions in blog posts.
3. Your Website Has Technical SEO Issues
Common Problems
Slow loading speed.
Not mobile-friendly.
Google isn’t indexing your pages.
Fix:
Test speed with Google PageSpeed Insights.
Ensure mobile responsiveness.
Check Google Search Console for indexing issues.
4. Your Business Lacks Backlinks
Why Backlinks Matter
Google ranks sites with credible backlinks higher.
Spammy or low-quality backlinks can hurt rankings.
Fix:
Get featured in industry blogs.
List in local directories.
Use guest posting and collaborations.
5. Your Google Business Profile Isn’t Optimised (For Local Businesses)
Why It’s Important
A Google Business Profile boosts local rankings.
Missing details or low reviews reduce visibility.
Fix:
Claim and optimise your profile.
Add accurate name, address, and phone.
Collect and respond to customer reviews.
6. Competitors Are Outranking You
Why They Rank Higher
Competitors may have better SEO.
They might have more backlinks or content.
Fix:
Analyse competitors using SEO tools.
Improve your content, links, and SEO strategy.
How MWM Can Help
At Modern World Marketing, we help businesses improve rankings with:
SEO Optimisation – Fixing technical and on-page SEO issues.
Keyword Research – Finding profitable keywords.
Blog Optimisation – Creating and improving content.
Website Optimisation – Improving speed, mobile-friendliness, and UX.
Social Media Growth – Expanding online reach and engagement.
Link Building – Earning high-quality backlinks.
Contact Us
Ready to take your website’s SEO to the next level? Let us help you get noticed online. Get in touch with Modern World Marketing today!
Website: www.modernworldmarketing.co.uk
Our team is ready to answer your questions, discuss your SEO goals, and create a customised plan for success. Don't wait – contact us today!